Apple: The Waiting Room
Brand
Date
May 2023
Description
Apple explores interpersonal dynamics in The Waiting Room, a short-form narrative project set within a shared office environment. The film utilizes a live-action technique to capture a sequence between an office kitchen and a common area, maintaining a consistent cinematic tone throughout the frame. Produced by MJZ with creative development by TBWA Media Arts Lab Los Angeles, the project leans into a cool color palette and naturalistic lighting to anchor its character-focused narrative.
Style
Horizontal, Cinematic, Cool
Industries
Color
Medium Grey
Beige
Background
Office
Context
TVC / TV Commercial
Associated creatives
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