Apple documents the work of rescue organizations dedicated to supporting dogs with mobility challenges in this campaign titled 'The Invincibles.' The documentary-style project captures stories of rehabilitation through live-action footage set across varied domestic and outdoor environments.
Produced by Serial Pictures with creative development by TBWA Media Arts Lab Los Angeles, the case study utilizes clean text overlays to provide context on recovery efforts. The post-production, including visual effects, was managed by Trafik and BeGrizzlee, with additional sound design provided by TBWA Media Arts Lab Los Angeles.
