Apple: Tell Your Story with Apple Business Connect
Brand
Date
Jun 2023
Description
Apple showcases the functional utility of its Business Connect platform in this commercial, which profiles the legacy of the family-run Peter Pan Donut and Pastry Shop in Greenpoint, Brooklyn. The film documents the daily operations of owners Dimitri and Donna, framing the business within its retro setting. The project incorporates live-action technique and slow motion to capture the shop's history, alongside integrated motion graphics and map interfaces. Produced by agency TBWA Media Arts Lab Los Angeles, the campaign demonstrates how digital tools support local merchants in connecting with a broader customer base.
Style
Horizontal, Commercial
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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