Apple: Student Space Research & Development Circle SARD
Brand
Date
Jan 2025
Description
Apple showcases the collaborative efforts of the Student Space Research & Development Circle (SARD) in this documentary-style film. The project highlights the integration of specialized technology into the rocket engineering and design process, following students as they move from the workshop to outdoor launch sites. The production utilizes live-action technique alongside drone footage to document the hands-on prototyping and testing cycles. With creative direction from TBWA\Media Arts Lab Tokyo, the film focuses on the workflow of student engineers as they utilize various hardware to analyze and refine their experimental rocketry.
Style
Documentary, Vertical, Action, Clean
Techniques
Drone footage
Industries
Color
Navy
Pure White
Background
Office
Context
Brand Film / Corporate Video
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