Apple
Shot on iPhone | USHER | Apple Music Super Bowl LVIII Halftime Show | Apple
Brand
Date
Feb 2024
Description
Apple documents the preparation and high-stakes execution of the Apple Music Super Bowl LVIII Halftime Show featuring USHER. The project captures the scale of the performance through a mix of behind-the-scenes rehearsal footage and live stadium sequences. Developed in collaboration with TBWA Media Arts Lab Los Angeles, HPLA, CARTEL, and Trafik, the production highlights intricate choreography and marching band arrangements. The visual language shifts between monochrome rehearsal sessions and the saturated, high-energy environment of the stage. The piece utilizes slow motion and cinematic movement to emphasize the technical production of the show.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Music
Event
Olympics
Context
Brand Film / Corporate Video
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