Apple

Rick's Rescue

Brand

Date

Apr 2025

Description

This commercial for Apple, titled 'Rick's Rescue,' captures a dramatic narrative unfolding on a beach at dusk. The project leans into a cinematic aesthetic, utilizing moody lighting and desaturated tones to build tension throughout the sequence. Produced by Scoundrel, the film uses aerial drone footage to establish the remote setting before shifting to close-up shots of the subject interacting with his Apple Watch. Creative direction was led by TBWA\Media Arts Lab – ANZ, with post-production and VFX provided by ARC (Australia) and Fin Design + Effects Sydney. The audio landscape was developed by Massive Music Sydney and Turning Studios.

Style

Horizontal, Cinematic, Moody, Desaturated

Techniques

Drone footage

Industries

Consumer Electronics

Background

Sandy Beach

Context

TVC / TV Commercial