Apple: Pro Business

Nov 2023

Apple showcases the versatility of its hardware within a professional filmmaking context in this Pro Business commercial. The project highlights mobile technology through a dual-perspective narrative that contrasts a high-production post-apocalyptic desert sequence with the controlled environment of a professional studio. Produced by Biscuit Filmworks, the work leans into live-action techniques, documenting the practical application of rigs and lighting equipment alongside detailed 3D render and CGI elements. By juxtaposing the grit of a dusty, cinematic set with the clean aesthetic of technical hardware, the film emphasizes the utility of portable tools for complex, large-scale production workflows.

Horizontal, Cinematic, Clean

3D render / CGI

Set-dressed

Brand Film / Corporate Video