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Apple: Our Stories (Ethiopia)

Brand
Date

Sep 2022

Description

Part of the Our Stories series, this documentary-style film from Apple focuses on personal narrative within an intimate setting. The project features a portrait-led approach, utilising natural light to define the subject against a textured, organic backdrop. Developed by TBWA Media Arts Lab Los Angeles, the piece prioritises a clean, live-action aesthetic. The production is complemented by a soundscape curated by SoStereo to support the storytelling.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Color
Jet Black
Charcoal
Background

Set-dressed

Context

Brand Film / Corporate Video

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