Apple: Make Movies Like Movies
Brand
Date
Sep 2021
Description
Apple showcases the cinematic video capabilities of its smartphone hardware in the 'Make Movies Like Movies' campaign. The spot leans into a high-octane aesthetic, utilizing rapid camera movements and high-contrast lighting to frame urban settings as a playground for aspiring filmmakers. Produced by Somesuch with post-production support from Cosmo Street, the commercial centers on a series of gritty, live-action sequences. It emphasizes the device's technical versatility through varied perspectives, from industrial warehouse chase scenes to precision action shots captured on mobile.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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