Apple Made on iPad, Apple + Zedd, Maren Morris, BEAUZ "Make You Say" 2022

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Apple showcases the creative capabilities of its tablet hardware in this campaign for 'Make You Say' by Zedd, Maren Morris, and BEAUZ. The project explores the intersection of music and digital art, pairing live-action footage with intricate animation and motion graphics. Produced with the support of Pulse Films, the creative execution leans into a blend of real-world environments and digital canvases. By incorporating handwritten overlays and illustrations crafted with Apple Pencil, the work emphasizes the role of digital tools in music-focused visual production.