Apple: Mac Powered
Brand
Date
Jun 2024
Description
Apple showcases the capabilities of its hardware in the commercial spot Mac Powered. Created by agency TBWA Media Arts Lab Los Angeles and production company MJZ, the film centers on a protagonist working at a desk within a library setting. The project leans into a cinematic aesthetic, utilizing moody, low-key lighting and natural daylight to frame the narrative. The live-action piece highlights a contrast between the technology and the traditional surroundings of the library space.
Style
Horizontal, Cinematic, Moody
Industries
Color
Charcoal
Beige
Background
Library
Context
TVC / TV Commercial
Associated creatives
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