Apple: La realización de “El lazo de Petra”
Brand
Date
Jul 2025
Description
Apple documents the production process behind 'El lazo de Petra' in this behind-the-scenes look at the creative execution. The project blends live-action Western sequences with detailed VFX and retro pixel art aesthetics, showcasing the technical versatility of the iPhone 16 Pro as a primary production tool. Produced by Landia, the spot navigates a mix of motion capture and expansive landscape cinematography. The production involved creative contributions from TBWA\Media Arts Lab, LATAM, with post-production and visual effects provided by Pariah and EXILE, set to a custom score by Barking Owl.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.