Apple and the NFL collaborate on this promotional commercial for the Super Bowl 59 halftime performance. The film places Kendrick Lamar at the center of a symmetrical, starkly lit athletic environment, utilizing a massive backdrop to ground the composition.
Captured in live-action, the piece leverages clean, high-contrast imagery to highlight the scale of the production. Post-production and VFX were handled by Forager, while Apple managed the agency and creative direction.
