Apple: Kendrick x Apple x NFL
Brand
Date
May 2025
Description
Apple and the NFL collaborate on this promotional commercial for the Super Bowl 59 halftime performance. The film places Kendrick Lamar at the center of a symmetrical, starkly lit athletic environment, utilizing a massive backdrop to ground the composition. Captured in live-action, the piece leverages clean, high-contrast imagery to highlight the scale of the production. Post-production and VFX were handled by Forager, while Apple managed the agency and creative direction.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Event
Super Bowl
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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