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Apple iPhone + Apple Watch - Another Birthday 2023

About

Apple explores personal connectivity in this cinematic commercial for the iPhone and Apple Watch. The film tracks intimate morning moments, featuring an elderly man listening to a birthday message and a father monitoring his devices, framed within a quiet, reflective narrative. Produced by Sanctuary with creative direction from TBWA Media Arts Lab Los Angeles, the project utilizes a desaturated palette to maintain a moody atmosphere. The live-action technique emphasizes the role of consumer electronics in everyday life.

Brand

Apple

Credits

Sanctuary
Production
TBWA Media Arts Lab Los Angeles
Agency / Creative

Industries

Consumer Electronics

Styles

HorizontalCinematicDesaturated
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