Apple showcases the cinematic video capabilities of the iPhone 16 Pro through a high-energy collaboration with K-pop group aespa. The film captures the artists in an industrial setting, focusing on the device's 4K 120fps recording and slow-motion interface performance.
Produced by Liminal with creative work by TBWA\Media Arts Lab – Japan & Korea, the piece employs live-action technique and desaturated tones to maintain a gritty, high-end aesthetic. Post-production and VFX were managed by Sleepwalker and electric colour, supporting a display of motion capture that emphasizes the smartphone's professional imaging potential.
