Apple showcases the iPhone 12 in this narrative-driven commercial, leaning into a modern advertising aesthetic. The film follows a series of candid interactions between characters, transitioning from quiet moments in a café to a group journey through city streets.
Produced by MJZ with creative output from TBWA Media Arts Lab London, the work utilizes live-action technique and natural light to maintain a clean, grounded visual tone. Post-production and VFX were managed by MPC London, while WORK UK provided additional support.
