Apple: iphone 12
Brand
Date
Sep 2021
Description
Apple showcases the iPhone 12 in this narrative-driven commercial, leaning into a modern advertising aesthetic. The film follows a series of candid interactions between characters, transitioning from quiet moments in a café to a group journey through city streets. Produced by MJZ with creative output from TBWA Media Arts Lab London, the work utilizes live-action technique and natural light to maintain a clean, grounded visual tone. Post-production and VFX were managed by MPC London, while WORK UK provided additional support.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Café
Context
TVC / TV Commercial
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