Apple showcases the slender engineering of its hardware in this commercial spot, highlighting the contrasting profiles of the iPad and iPod Nano. Set against a clean white seamless backdrop, the video focuses on the physical dimensions of both devices, measuring 5.1mm and 5.4mm respectively.
The project utilizes bright studio lighting and a high-key aesthetic to emphasize the devices' hardware design. The execution leans into a commercial, live-action technique, stripping away distractions to keep the focus on the product scale.
Produced with contributions from TBWA Media Arts Lab Los Angeles and BeGrizzlee, the film features post-production and VFX from EXILE and Trafik, with sound design by Model Citizen Creative.
