Logo

Apple: iPad Vs. Nano

Brand
Apple
Date

May 2024

Description

Apple showcases the slender engineering of its hardware in this commercial spot, highlighting the contrasting profiles of the iPad and iPod Nano. Set against a clean white seamless backdrop, the video focuses on the physical dimensions of both devices, measuring 5.1mm and 5.4mm respectively. The project utilizes bright studio lighting and a high-key aesthetic to emphasize the devices' hardware design. The execution leans into a commercial, live-action technique, stripping away distractions to keep the focus on the product scale. Produced with contributions from TBWA Media Arts Lab Los Angeles and BeGrizzlee, the film features post-production and VFX from EXILE and Trafik, with sound design by Model Citizen Creative.

Style

Horizontal, Commercial, Clean

Industries
Consumer Electronics
Color
Teal
Background

White Seamless

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by