Apple: Clean Up Photos: Cat | iPhone 16
Brand
Date
Jul 2025
Description
This commercial for the Apple iPhone 16 demonstrates the Clean Up Photos feature within a domestic setting. Shot with live-action technique, the film follows a user in a residential living room utilizing the editing tool to remove a tabby cat from a photo of a woman on a sofa. The production, directed by the Apple Marcom team and Biscuit Filmworks, leans into cinematic, warm interior lighting to showcase the software interface. Post-production and VFX were managed by House of Parliament, with editorial work completed by Work Editorial and sound design handled by Apple Marcom.
Style
Horizontal, Cinematic
Techniques
VFX / visual effects
Industries
Background
Living Room
Context
TVC / TV Commercial
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