Apple: 'Here’s to the Crazy Ones'
Brand
Date
Dec 2022
Description
Apple’s 'Here’s to the Crazy Ones' is a campaign featuring a compilation of archival footage of cultural icons, including Albert Einstein, Bob Dylan, and Martin Luther King Jr. The spot serves as a tribute to nonconformists and visionaries through a series of historical vignettes. The project utilizes documentary-style storytelling and analogue film techniques to create its aesthetic. The spot leans into high-contrast monochrome tones and vintage grain, reinforcing the classic, nostalgic quality of the assembly. Developed by TBWA Chiat Day LA, the work is presented in a horizontal format.
Style
Documentary, Horizontal, Monochrome, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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