Apple: Hallway
Brand
Date
Apr 2024
Description
This cinematic film for Apple, titled 'Hallway,' channels a narrative-driven aesthetic that leans into a futuristic, clinical atmosphere. The spot follows two individuals navigating an industrial corridor, utilizing low-key lighting and desaturated tones to build tension. The project was developed by TBWA Media Arts Lab London, incorporating live-action technique to capture the high-stakes, moody environment. The narrative culminates in a sequences focused on surveillance and mystery, punctuated by metallic textures and precise framing.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Jet Black
Pure White
Charcoal
Background
Hallway
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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