Apple
Game Creation Circle freshmeeeeeen
Jan 2025
Apple documents the creative workflow of the student game development circle, freshmeeeeeen, in this commercial project. The film observes the collaborative process within an educational environment, focusing on the integration of hardware in software development. Produced by AOI Pro. with creative input from TBWA\Media Arts Lab Tokyo, the footage illustrates the group utilizing Mac laptops for coding alongside iPhone features for 3D asset generation. The cinematography employs a natural light aesthetic to capture the workspace, utilizing live-action techniques to emphasize the technical interaction between the students and their equipment, with additional VFX support provided by Nomad Tokyo.
Horizontal, Commercial, Warm, Clean
Natural light
Consumer Electronics
Office
Brand Film / Corporate Video
