Apple: Every Screen
Brand
Date
Jun 2023
Description
Apple’s Every Screen campaign explores the ubiquity of live sports entertainment, tracing the experience of following a match across a range of consumer technology. The commercial captures moments of shared anticipation as viewers transition between home televisions, laptops, in-car tablets, and mobile screens. Produced by WORK USA, the spot utilizes a live-action technique characterized by rapid cuts and energetic panning to mirror the fast-paced nature of the game. Natural lighting grounds the action, maintaining a clean and cinematic aesthetic across both domestic living spaces and urban outdoor environments.
Style
Horizontal, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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