Apple

Jul 2025

Apple explores the intersection of traditional ranch life and modern digital play in the commercial campaign, 'El lazo de Petra.' The film depicts a narrative of rural training and daily activity, contrasting the rustic textures of a desert ranch with the sleek presence of a handheld gaming console. The project was developed by agency TBWA\Media Arts Lab, LATAM, and brought to life through a cinematic live-action technique. The visual approach leans into the warmth of the environment, utilizing natural light and golden hour hues to capture the dry grassland and historic brick architecture. Production was handled by Landia, with post-production and visual effects provided by Pariah and EXILE. The project’s atmosphere is further shaped by the original music and sound design crafted by Barking Owl.

Horizontal, Cinematic, Warm, Golden Hour

Natural light

Apps & Digital Platforms

Garage

Advertising Campaign, Brand Film / Corporate Video