Apple: Doin' Laps
Brand
Date
Apr 2023
Description
Apple captures a suburban cycling sequence in 'Doin' Laps,' a live-action spot featuring a young rider navigating residential streets with a mounted smartphone. The production leans into natural light to establish its aesthetic, balancing wide-angle tracking shots of the neighbourhood with intimate close-up perspectives of the action. Produced by Somesuch US, the film emphasises clarity and motion through its cinematic framing. The project maintains a consistent suburban atmosphere, utilising a warm colour palette to underscore the handheld, point-of-view perspective of the cyclist.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Color
Beige
Charcoal
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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