Apple
Chinese New Year - Making of I Made a Mixtape for You
Brand
Date
Jan 2025
Description
Apple documents the production process behind its Chinese New Year campaign, 'I Made a Mixtape for You.' Directed by Michael Gracey and produced by Partizan, this behind-the-scenes film explores the intersection of musical storytelling and smartphone technology. The project captures the creative possibilities of the iPhone 16 Pro, highlighting specific camera controls and filmmaking workflows. Through a blend of interviews and dynamic dance sequences set against neon-lit urban environments, the documentary offers a technical look at the production, utilizing live-action techniques to emphasize the device's cinematic capabilities.
Style
Documentary, Horizontal, Action, Moody
Industries
Consumer Electronics
Context
Backstage / Behind the Scenes
Associated creatives
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