Apple
Chinese New Year - I Made a Mixtape for You
Brand
Date
Jan 2025
Description
This brand film for Apple captures the intimate atmosphere of a Chinese New Year gathering. The narrative centers on a family dining together during the holiday, documenting candid interactions and the exchange of traditions within a warmly lit home environment. Produced by Partizan for TBWA\Media Arts Lab Shanghai, the project employs a cinematic approach to explore themes of connection and domestic heritage. The film utilizes a live-action technique to translate the festive setting and familial rapport into a narrative visual.
Style
Horizontal, Cinematic, Warm
Industries
Apps & Digital Platforms
Event
New Year's Eve, Chinese New Year
Color
Jet Black
Beige
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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