Apple: Chinese New Year - I Made a Mixtape for You
Brand
Date
Jan 2025
Description
Apple captures the communal spirit of Chinese New Year in this brand film, centering on a multi-generational family gathering for a traditional hot pot meal. The production leans into a warm, domestic atmosphere, utilizing cinematic lighting to ground the candid interactions and conversation around the dining table. Developed by TBWA\Media Arts Lab Shanghai with production by Partizan, the project uses a live-action technique to document the shared festive moment within a residential setting. The film prioritizes an authentic, observational perspective on holiday traditions and family connection.
Style
Horizontal, Cinematic, Warm
Industries
Event
New Year's Eve, Chinese New Year
Color
Jet Black
Beige
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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