Apple: Chinese New Year - Glad I Met You Backstage
Brand
Date
Jan 2026
Description
Apple documents the production process for its latest Chinese New Year campaign in the behind-the-scenes film, Glad I Met You Backstage. This documentary-style feature focuses on the collaboration between agency TBWA Media Arts Lab Shanghai and production partners Shooting Gallery and BUCK USA. The vertical footage captures the technical execution of the project, utilizing natural light and live-action techniques to record the crew interactions on set. Sound design by CODA Music and post-production work by Heckler China round out the team behind the seasonal campaign.
Style
Documentary, Vertical
Techniques
Natural light
Industries
Context
Backstage / Behind the Scenes
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