Apple

Jan 2026

Apple marks the Chinese New Year with 'Glad I Met You,' a cinematic commercial that examines the rhythm of urban life. The film follows the daily trajectory of an office worker, moving from private morning rituals to the structured environment of a cubicle workspace. Produced with creative input from TBWA Media Arts Lab Shanghai, the narrative leans into a muted, desaturated color palette that emphasizes atmospheric interior grading. The live-action technique pairs with consistent natural lighting to ground the project in a reflective, observational tone. Additional production and post-production support were provided by BUCK USA, Heckler China, and Shooting Gallery, with sound and music composition by CODA Music.

Horizontal, Cinematic, Desaturated, Warm

Consumer Electronics

Bathroom

TVC / TV Commercial