Apple: Tigers Oil
Brand
Date
Jun 2025
Description
Apple explores domestic interaction in this commercial spot, Tigers Oil. The film highlights the role of modern device features in everyday family life, set within a warm indoor environment that emphasises tactile interior details. Developed alongside agency partners TBWA\Media Arts Lab – China and production house ProFilms, the narrative unfolds through cinematic framing and professional color grading. The work leverages live-action technique and a naturalistic aesthetic, captured during golden hour to maintain an intimate tone throughout the piece.
Style
Vertical, Cinematic, Raw, Golden Hour
Industries
Color
Espresso
Beige
Background
Living Room
Context
TVC / TV Commercial
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