Apple: Lock Master
Brand
Date
Jun 2025
Description
Apple showcases its latest security interface in this commercial film, highlighting the functionality of facial recognition for application access. The narrative follows an individual navigating device security in an outdoor setting, using a weathered red door as a backdrop for the live-action demonstration. The project features clean framing and natural lighting to emphasize user interface interactions. Creative development was led by TBWA\Media Arts Lab – China, with production and visual effects services provided by ProFilms and Be Grizzlee. The soundscape and music were composed by CODA Music and ProFilms.
Style
Horizontal, Cinematic, Clean
Industries
Color
Navy
Cream
Background
Street
Context
TVC / TV Commercial
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