Apple: If you want it, Mac can do it with you - Battery

Jun 2025

This campaign for Apple, titled If you want it, Mac can do it with you - Battery, focuses on the intersection of consumer electronics and everyday academic productivity. Set within library environments, the film depicts individuals navigating study spaces while using their devices, grounding the technology in routine, real-world tasks. Produced by Shooting Gallery Asia with agency support from TBWA\Media Arts Lab China, the project utilizes a cinematic, live-action technique to observe students and professionals at work. The narrative highlights the role of laptop reliability through a raw, observational lens, complemented by sound design and music from CODA Music and Cosmos People.

Horizontal, Cinematic, Raw

Consumer Electronics

Library

TVC / TV Commercial