Apple: Cheeks
Brand
Date
Mar 2026
Description
Apple presents 'Cheeks,' a commercial video spot that leans into a playful aesthetic to showcase the latest iPhone. Produced by The Sacred Egg, the film centers on a live-action performance featuring a hamster in a controlled, clean environment. Built with a vertical format for mobile consumption, the production utilizes natural lighting to maintain a clear visual focus on the subject. The creative direction from Apple Marcom integrates the hardware alongside the character-driven narrative.
Style
Vertical, Commercial, playful, Clean
Industries
Color
Cream
Sage
Context
TVC / TV Commercial
Associated creatives
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