Apple
Cheeks
Brand
ProjectCheeks
Date
Mar 2026
Description
Apple introduces 'Cheeks,' a commercial film that highlights the latest iPhone. The production, helmed by The Sacred Egg, focuses on a live-action performance featuring a hamster in a controlled, minimal environment. Utilizing a vertical format and clean aesthetic, the piece leans into playful framing. The project showcases the device alongside the subject, relying on natural lighting to maintain focus on the product and the action.
Style
Vertical, Commercial, playful, Clean
Industries
Consumer Electronics
Color
Cream
Sage
Context
TVC / TV Commercial
Associated creatives
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