Apple CALLS 2021
About
This project for Apple, titled CALLS, functions as a visual representation of audio-driven narrative. The piece utilizes a central waveform that tracks across a dark, textured field, accompanied by flashing subtitles that transcribe intense exchanges between emergency dispatchers and callers. The visual approach relies on digital glitch artifacts and static interference lines to maintain a tense, suspenseful atmosphere. With a clean, monochrome aesthetic, the work leans into motion graphics to translate auditory tension into a vertical, cinematic experience. Post production and visual effects for the project were managed by LOGAN, who also served as the lead agency and production team.
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