Apple

Sep 2021

This project for Apple, titled CALLS, functions as a visual representation of audio-driven narrative. The piece utilizes a central waveform that tracks across a dark, textured field, accompanied by flashing subtitles that transcribe intense exchanges between emergency dispatchers and callers. The visual approach relies on digital glitch artifacts and static interference lines to maintain a tense, suspenseful atmosphere. With a clean, monochrome aesthetic, the work leans into motion graphics to translate auditory tension into a vertical, cinematic experience. Post production and visual effects for the project were managed by LOGAN, who also served as the lead agency and production team.

Vertical, Cinematic, Monochrome, Clean

Motion Graphics

Streaming Platforms

Solid Colour

Brand Film / Corporate Video