Apple
Big Man, Shot on iPhone
Brand
ProjectBig Man, Shot on iPhone
Date
Jun 2026
Description
Apple presents the latest instalment of its Shot on iPhone campaign with the short film, Big Man. The project captures an interior bedroom setting, focusing on the intimate, observational interactions between two figures as they navigate a moment of transition. The film utilises natural light and a cinematic approach to frame the scene. With an aesthetic reminiscent of analogue film, the cinematography maintains a clean, documentary-style look throughout the duration of the piece.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Analogue / film, Natural light
Industries
Telecommunications
Color
Light Grey
Jet Black
Pure White
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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