Apple
Bad Bunny Super Bowl Halftime
Brand
Date
Feb 2026
Description
Apple showcases the reach of its streaming service through a dynamic campaign centered on Bad Bunny's high-energy Super Bowl halftime performance. The footage captures the intersection of live entertainment and global viewing experiences, oscillating between the scale of a stadium stage and the focused immediacy of individual screens. Production duties for this project were led by HPLA and Thursday’s Child. The visual language relies on cinematic color grading and fluid drone footage to anchor the performance, supported by technical contributions from Ben Conway on post-production and VFX, with sound design by Jack Goodman Sound.
Style
Vertical, Cinematic, Retro
Techniques
Drone footage
Industries
Streaming Platforms
Event
Super Bowl
Color
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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