Apple
Apple TV Rebrand
Brand
ProjectApple TV Rebrand
Date
Jun 2026
Description
Apple introduces a refreshed visual identity for its streaming platform, Apple TV, through a series of cinematic sequences. The project, developed alongside TBWA\Media Arts Lab – LA, leans into a minimalist aesthetic defined by clean lighting and precise framing. The creative execution balances live-action technique with abstract motion graphics. By contrasting sterile, high-contrast office environments with dynamic, colourful brand elements, the work establishes a distinct visual rhythm for the platform's updated presence.
Style
Horizontal, Cinematic, Clean
Industries
Streaming Platforms
Color
Jet Black
Pure White
Background
Office
Context
Brand Film / Corporate Video
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