This behind-the-scenes documentary provides a look into the production workflows behind Apple TV branding. Captured within a professional studio environment, the footage documents the technical execution of illuminated logo structures through motion control equipment and cinema cameras.
The project leans into a clean, cinematic aesthetic, defined by a contrast between a dark studio setting and vibrant magenta and blue practical lighting. Creative direction was provided by TBWA Media Arts Lab Los Angeles, with post-production and VFX work handled by Optical Arts, Trafik, and Epilogue. Sound and music production were provided by Racket Club.
