Apple
Apple - 'Nian' - The Making Of
Mar 2021
This behind-the-scenes documentary provides an look into the technical execution of Apple's Nian project. The footage highlights the production process, capturing the intersection of elaborate creature design and practical filmmaking within a controlled, night-time alley set. The production leans into live-action techniques, documenting how gimbal rigs and mobile technology were utilized to achieve the commercial's specific visual requirements. Created by TBWA Chiat Day LA, the film focuses on the collaborative effort required to navigate complex creature-based action sequences. By highlighting the raw process behind the campaign, the documentation captures the intersection of consumer technology and high-end production in the electronics and technology industry.
Documentary, Horizontal, Action, Clean
Consumer Electronics
Alley
Brand Film / Corporate Video
