Apple: Apple - 'Nian'
Brand
Date
Mar 2021
Description
Apple explores atmospheric storytelling in this cinematic campaign, 'Nian.' The spot centres on a quiet, live-action narrative set within a misty forest, grounding the visual identity in earthy tones and natural light. Developed by agency TBWA Chiat Day LA, the film focuses on a young child navigating this tranquil environment. The production leans into a soft, textured aesthetic to establish its calm mood.
Style
Horizontal, Cinematic, Earthy
Techniques
Natural light
Industries
Color
Pure White
Rust
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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