Apple: AirPods Pro 2 | Holiday | “Heartstrings"

Nov 2024

Apple presents the holiday-themed campaign Heartstrings, a spot depicting an intimate domestic celebration. The commercial features a family gathering in a living room, centered on the shared experience of exchanging gifts by a Christmas tree. Produced by SMUGGLER with creative input from TBWA Media Arts Lab Los Angeles, the project utilizes live-action technique to ground the narrative in a candid, observable reality. The visual language relies on warm color tones and a cinematic shallow depth of field, paired with gentle camera movements to emphasize the seasonal atmosphere. Post-production and VFX were handled by Trafik, with additional sound and music work provided by Model Citizen Creative and editing by Cabin Edit.

Horizontal, Cinematic, Warm

Christmas

Living Room

TVC / TV Commercial