Apostrophe Reps
Brand Identity
Nov 2023
Apostrophe Reps introduces its new brand identity, a comprehensive design system that balances bold, high-contrast typography with clean editorial layouts. The visual language centers on a signature red-and-white palette, utilizing structured negative space and modular grids to frame a diverse portfolio of lifestyle and fashion photography. Developed by U.I.WD., the identity project extends across print collateral, including business cards and letterheads, alongside dynamic motion graphics. The design utilizes both vector-based graphic elements and analogue-inspired imagery, incorporating a grainy aesthetic and minimalist typography to establish a professional commercial presence.
Horizontal, Clean, Commercial
Typography
Solid Colour
Advertising Campaign
