Ann Summers
Halloween
Brand
ProjectHalloween
Date
Jan 2025
Description
Ann Summers unveils its latest seasonal campaign, a high-energy commercial spotlighting festive attire through a series of choreographed performances. The fashion-focused project centers on dynamic movement and intricate styling, ranging from sequin bodysuits and bunny ears to red vinyl ensembles and metallic hardware. Shot with a clean, live-action technique, the film utilizes dark, atmospheric backdrops layered with monochrome projections and ambient lighting. The campaign was developed in collaboration with agency AdSmart from Sky.
Style
Horizontal, Commercial, Action, Clean
Industries
Luxury Fashion Houses
Event
Halloween
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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