Ann Summers: Halloween
Brand
Date
Jan 2025
Description
Ann Summers explores festive seasonal aesthetics in this high-energy commercial campaign. The production features a series of choreographed dance sequences set against a stark, dark backdrop, utilizing projected monochrome imagery to frame the movement. Featuring a cast styled in varied textures—ranging from black sequin bodysuits to red vinyl ensembles and metallic pants—the project leverages live-action technique and clean, dynamic framing to capture a celebratory tone. The commercial is developed by the creative team at AdSmart from Sky.
Style
Horizontal, Commercial, Action, Clean
Industries
Event
Halloween
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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