Amina Muaddi

Oct 2025

The Amina Muaddi Fall/Winter 2025 campaign presents a series of fashion visuals that balance studio precision with textured, outdoor editorial aesthetics. Photographer Vito Fernicola captures the collection through a lens of sharp silhouettes and materiality, utilizing clean lighting in studio settings alongside natural light and golden hour warmth in architectural environments. The creative direction, led by Jahleel Weaver with styling and editing by Georgia Pendlebury, leans into high-contrast compositions and minimalist framing. Imagery centers on the brand's signature footwear, emphasizing glossy patent leather, suede textures, and dramatic stiletto designs. The campaign, which includes elements of analogue film, integrates bold, centrally-placed typography to anchor the visual narrative.

Editorial, Vertical, Clean, Warm

Advertising Campaign