Amina Muaddi: Amina Muaddi F/W 2025 Campaign

Oct 2025

The Amina Muaddi Fall/Winter 2025 campaign presents a series of high-contrast fashion editorials and commercial images. The creative team, led by photographer Vito Fernicola, fashion editor and stylist Georgia Pendlebury, and art director Jahleel Weaver, highlights the collection’s focus on structured silhouettes and textures. The visuals oscillate between minimalist studio environments and textured, outdoor urban backdrops. Utilizing clean, directional lighting and natural golden hour tones, the campaign emphasizes the reflective surfaces of patent leather and the tactile quality of suede and fur. The output features an aesthetic defined by editorial framing and minimalist compositions, incorporating bold typography across the series.

Editorial, Vertical, Clean, Warm

Advertising Campaign