AMICA-CELTICS: 48 Minutes
Brand
Date
Feb 2025
Description
The '48 Minutes' project for AMICA-CELTICS documents the intensity of professional basketball, featuring Jayson Tatum on the court. The production blends intimate athletic close-ups with broad, cinematic overhead shots of the arena and surrounding cityscape. The film leans into a documentary-driven aesthetic, using warm atmospheric lighting and rich color grading to bridge the gap between individual focus and collective community energy. The final edit includes sound design by KO Music.
Style
Documentary, Horizontal, Cinematic, Warm
Industries
Color
Forest Green
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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