AMICA-CELTICS
48 Minutes
Brand
Project48 Minutes
Date
Feb 2025
Description
The campaign 48 Minutes from AMICA-CELTICS focuses on the intersection of professional basketball and civic pride. The work features Jayson Tatum, bridging the intensity of the game with the local atmosphere of the city. The piece employs a documentary-driven approach, blending tight athletic close-ups with wide, cinematic shots of both the indoor court and the surrounding urban environment. Atmospheric lighting and rich color grading provide a cohesive aesthetic throughout the project, supported by a distinct soundscape from KO Music.
Style
Documentary, Horizontal, Cinematic, Warm
Industries
Football (American)
Color
Forest Green
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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