American Vogue

Mar 2026

In King Of The Road, American Vogue redefines the traditional celebrity profile by framing global icon Bad Bunny through a lens of eclectic Americana and cinematic grandeur. Photographer Coco Capitan captures the entertainer across a sprawling, diverse itinerary that ranges from the sun-drenched, arid expanses of the desert to the opulent, ornate interiors of a luxury hotel. Styled by fashion editor Harry Lambert, the editorial thrives on juxtapositions: Bad Bunny pivots seamlessly from a sharply tailored, mustard-yellow suit in a grand, high-ceilinged room to the tongue-in-cheek casualness of a souvenir t-shirt against a desert backdrop. The project leans into a nostalgic, analogue aesthetic, utilizing 35mm film and distinct film-strip borders that evoke the raw, spontaneous energy of a road trip. Visual director Paige Viti and set designer Colin Phelan anchor these disparate locations with a cohesive, editorial minimalism, ensuring the narrative remains centered on the subject’s commanding presence. Techniques such as natural light capture, intentional high-key and cinematic framing, and the integration of live-action film aesthetics serve to elevate this media and entertainment feature beyond standard portraiture. By blending the grandeur of traditional high fashion with a gritty, sun-baked travelogue feel, the series creates a compelling visual dialogue between luxury and the open road, solidifying an aesthetic that feels both intimately personal and larger than life.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign, Editorial