The American Red Cross presents 'Bloody Nightmare,' a public awareness project that leverages the tropes of the horror genre to command viewer attention. The work employs cinematic, live-action techniques, utilizing low-key chiaroscuro lighting to construct a high-tension atmosphere within a residential setting.
Developed in collaboration with BBDO New York, the campaign focuses on narrative suspense to drive its message. Production was managed by d7, with sound design and music composition by Duotone Audio contributing to the project’s deliberate pacing.
