American Red Cross: Bloody Nightmare
Brand
Date
Sep 2022
Description
The American Red Cross presents 'Bloody Nightmare,' a public awareness project that leverages the tropes of the horror genre to command viewer attention. The work employs cinematic, live-action techniques, utilizing low-key chiaroscuro lighting to construct a high-tension atmosphere within a residential setting. Developed in collaboration with BBDO New York, the campaign focuses on narrative suspense to drive its message. Production was managed by d7, with sound design and music composition by Duotone Audio contributing to the project’s deliberate pacing.
Style
Horizontal, Cinematic
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Background
Residential Building
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.