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Honda: Project Courage

Brand
Date

Sep 2022

Description

Honda’s Project Courage is a short documentary-style initiative focused on providing pediatric patients with a sense of joy and mobility during their hospital stays. The piece centers on the deployment of miniature electric vehicles tailored for children within a healthcare setting, capturing interactions between young patients and medical staff. The production utilizes a minimalist aesthetic and cinematic horizontal framing to maintain an intimate tone. By employing live-action techniques and soft natural lighting, the film focuses on the emotional experience of the children navigating hospital hallways, documenting the project's intent to provide comfort and distraction in a clinical environment.

Style

Documentary, Horizontal, Cinematic, Minimalist

Industries
Color
Sky Blue
Pure White
Background

Hallway

Context

Brand Film / Corporate Video

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