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Brand
Chanel
ProjectAlways Show Up

Chanel Always Show Up 2026

Associated creatives

Callie MacDonald
Callie MacDonaldAgency / Creative
Callie MacDonald
Callie MacDonaldProduction

Tags

woman crouching in cornfieldwoman crouchingwoman in cornfieldcornfieldfarmerman in soilman emerging from soiltwo farmersman and woman farming

Description

This video for the Chanel project Always Show Up features two farmers inspecting young corn plants in a vast agricultural field under a clear sky. A woman wearing a cap, striped shirt, and work gloves crouches between crop rows, while a bearded man wearing sunglasses and a cap emerges from the soil nearby. The scene is captured with natural outdoor lighting and realistic textures of soil and foliage. Callie MacDonald contributed to the production of this campaign video.