Chanel Always Show Up 2026

About

This video for the Chanel project Always Show Up features two farmers inspecting young corn plants in a vast agricultural field under a clear sky. A woman wearing a cap, striped shirt, and work gloves crouches between crop rows, while a bearded man wearing sunglasses and a cap emerges from the soil nearby. The scene is captured with natural outdoor lighting and realistic textures of soil and foliage. Callie MacDonald contributed to the production of this campaign video.