Alo
ALO's First Bag Collection
Brand
ProjectALO's First Bag Collection
Date
Sep 2025
Description
Alo introduces its inaugural collection of bags with a campaign captured by photographer Steven Meisel. The imagery highlights the structured silhouettes and material textures of the collection, ranging from oversized suede totes to leather duffle bags. Models Candice Swanepoel, Daiane Sodré, and Amelia Gray feature in the studio-based series. The production leans into a clean, commercial aesthetic, utilizing soft lighting to emphasize the details of the accessories against a neutral backdrop.
Style
Horizontal, Commercial, Glossy
Techniques
Soft Light
Industries
Bags & Accessories
Context
Advertising Campaign
Associated creatives
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