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Allstate Worth Telling Isaac 2024

About

Allstate's documentary film, Worth Telling Isaac, explores the personal narratives and community history centered in Mobile, Alabama. Through observational framing and natural lighting, the project captures local landmarks, including White's Barber College, set against a backdrop of coastal waterways and traditional neighborhood architecture. Produced by Storyform with creative direction from Leo Burnett Chicago, the work utilizes a clean, live-action technique to document the cultural fabric of the region. The visual narrative relies on a palette of earthy natural tones to frame the personal stories featured within the insurance brand's project.

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